Post by bapp1207 on Mar 17, 2024 20:15:29 GMT -5
Your brand should be trustworthy You already know that your brand is like the womens bathroom at a club trustworthy. However does your audience truly understand that Recent research shows that losing trust costs customers and harms business. This was one of the marketing challenges of as brands had to seal the deal on gaining trust whilst recovering from the pandemic.way to ensure your brand is trustworthy is by reminding consumers that there are people behind it. Humanising any business is a step closer to connecting with an audience on a genuine level.
At Girls in Marketing we enjoy showing our faces andThe behindthescenes processes of how the business works. Personally this allows us to engage with our community of marketers in a much deeper way. The ASB Directory good news is that you can still be trustworthy as a faceless brand. Another way to do it is by including nostalgia within campaigns as people attach emotion and personal memories to relatable content. Email marketing is relevant when done right With each year that goes by email marketing is slowly sneaking into the shadows.
Were not saying that it isnt necessary and important within your marketing strategy. However now that the likes of video content and social media marketing are bigger than ever emails are being put on the backburner. With brands using personalised messages and sliding into the DMs of their audience its no wonder that email marketing isnt the popular kid at school anymore. That doesnt mean to say it doesnt work though. Over billion email users are still active which means that email strategies may just need a refresh. Most importantly if you have a database full of subscribers get to know them through surveys. Conversion comes from making people feel special and cared for by your business.
At Girls in Marketing we enjoy showing our faces andThe behindthescenes processes of how the business works. Personally this allows us to engage with our community of marketers in a much deeper way. The ASB Directory good news is that you can still be trustworthy as a faceless brand. Another way to do it is by including nostalgia within campaigns as people attach emotion and personal memories to relatable content. Email marketing is relevant when done right With each year that goes by email marketing is slowly sneaking into the shadows.
Were not saying that it isnt necessary and important within your marketing strategy. However now that the likes of video content and social media marketing are bigger than ever emails are being put on the backburner. With brands using personalised messages and sliding into the DMs of their audience its no wonder that email marketing isnt the popular kid at school anymore. That doesnt mean to say it doesnt work though. Over billion email users are still active which means that email strategies may just need a refresh. Most importantly if you have a database full of subscribers get to know them through surveys. Conversion comes from making people feel special and cared for by your business.