Post by account_disabled on Feb 25, 2024 3:06:09 GMT -5
The from a broader perspective, it seems to me that all technology companies such as Facebook or Google strive to completely automate the process of conducting advertising campaigns. Once upon a time - five, ten years ago - these machines were tragic and weak and them and said manage it manually! However, over time, as this technology has developed and we have machine learning, all these functions have become better and more perfect. Last year, I got hit in the nose by Google several times when I launched a function in the beta that was five times better than the campaign I had previously set manually.
When I started running all these automated campaigns, it turned out that they just worked. I started to wonder whether the profession I have now, a Semite, i. e. a person who runs Google campaigns, will still be important in some time. It seems to me that Latvia WhatsApp Number List this will lead to the point where we will no longer be charged a percentage of the budget spent. Most agencies settle their accounts using this model. My agency also, although I very often switch to an efficiency model. Activities are supposed to be aimed at proving some real value and I think that over time.
There will be more and more agencies that will start to undergo a transformation where you will no longer have to pay for running a campaign, because the campaign will do itself. You will be paying for the time this agency will spend on reporting and setting things up that the machine won't be able to do. I think that automation will force a big change on the agency market. CL Do you think that the demand for experts in the area of Google Ads will increase or decrease?ML I think it will be the same as it is now, only the role of the expert will change.
When I started running all these automated campaigns, it turned out that they just worked. I started to wonder whether the profession I have now, a Semite, i. e. a person who runs Google campaigns, will still be important in some time. It seems to me that Latvia WhatsApp Number List this will lead to the point where we will no longer be charged a percentage of the budget spent. Most agencies settle their accounts using this model. My agency also, although I very often switch to an efficiency model. Activities are supposed to be aimed at proving some real value and I think that over time.
There will be more and more agencies that will start to undergo a transformation where you will no longer have to pay for running a campaign, because the campaign will do itself. You will be paying for the time this agency will spend on reporting and setting things up that the machine won't be able to do. I think that automation will force a big change on the agency market. CL Do you think that the demand for experts in the area of Google Ads will increase or decrease?ML I think it will be the same as it is now, only the role of the expert will change.